There have been a vast array of approaches (some more useful than others), and many disparate datasets that fuel the analyses.
This week, I attended IAB Tech Lab’s “Advanced Television: The Quest For Universal Addressability." Here are the 5 things I believe were top of mind.
Ultimately, any discussion about data must start with the importance of raw data.
Here are some important themes from Advertising Week 2022 for Advocado friends and family…
Five Things You Need to Know in the Marketing and Advertising Industry.